Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

Sorel AI shopping shelf share

🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026

Standing

#48

Fitness & Outdoor · CA

#31 outside top 40

Shelf-share

0.3%

of CA answers

0.8% 0.3%

Sentiment

82%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

Lululemon

11.9%

HOKA

5.9%

NordicTrack

4.8%

Asics

4.3%

UREVO

3.5%

Brooks

3.4%

⋯

48 Sorel

0.3%

The shoppers Sorel wins

The same answers, sliced by the shopper the question implies — where Sorel ranks best.

The Winter Walker

#19

Where Sorel wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#46

0.4%

Research

#58

0.0%

Comparison

#23

1.0%

Validation

#91

0.0%

Purchase

—

not surfaced

Where the engines differ

ChatGPT

0.2%

Google AI Mode

0.3%

What AI says about Sorel

Observed from the answers themselves — not a score.

Sentiment

82% positive · no negative mentions

Price framing

framed mid

100% mid

“Sorel Caribou — great warmth/deep snow, but heavier.”
ChatGPT

“Best classic snow boot: Sorel Caribou If you regularly encounter deep snow, slush and very cold temperatures**, the Caribou remains a strong choice.”
ChatGPT

“[WindRiver Peak III IceFX]() $119.98 [NexGrip Ice Walker]() $199.99 [KEEN Hightrail Mid Polar]() $168.75 [SOREL Out N About IV]() $160.00 What I'd buy for your situation My ideal two-shoe setup would be: 1.”
ChatGPT

“[Sorel Women's Whitney III Mid Waterproof Boots]() — lighter everyday option for snow and cold.”
ChatGPT

Products AI names

The specific Sorel items the engines put in front of CA shoppers.

Caribou 0.1%
Caribou Winter Boots 0.0%
Kinetic Impact Conquest 0.0%
Out N About IV 0.0%
Women's Whitney III Mid Waterproof Boots 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Sorel.

Blundstone

How to read this

Bar is how often that brand is recommended in the same answer as Sorel, relative to the rest.

Slingso Managed Outcomes

How would Sorel grow its revenue from the AI Shopping Channel?

Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →

Prefer email? Send a note.

Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Sorel.