AI Shelf Index · 2026 holiday shopping season
Icebug AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#7
Fitness & Outdoor · CA
Shelf-share
3.3%
of CA answers
Sentiment
97%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
Icebug
3.3%
The shoppers Icebug wins
The same answers, sliced by the shopper the question implies — where Icebug ranks best.
Where Icebug wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#3
5.8%
Research
#43
0.2%
Comparison
#11
2.9%
Validation
#23
1.5%
Purchase
#8
4.1%
Where the engines differ
What AI says about Icebug
Observed from the answers themselves — not a score.
Sentiment
97% positive · no negative mentions
Price framing
framed premium
33% mid, 67% premium
“Icebug Pytho6 BUGrip — my first choice for you** It has built-in carbide studs specifically designed for slippery winter surfaces, so you don't have to put traction devices on and off.”
ChatGPT
“The Icebug BUGrip concept is particularly well suited to someone who walks outdoors throughout a Canadian winter.”
ChatGPT
“Icebug Arcus 2 BUGrip GTX — best if cushioning is especially important** I'd consider this one if your feet are more bothered by impact than by the cold.”
ChatGPT
“It combines waterproofing with Icebug's studded outsole and a more comfort-oriented platform.”
ChatGPT
Products AI names
The specific Icebug items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Icebug.
How to read this
Bar is how often that brand is recommended in the same answer as Icebug, relative to the rest.
Slingso Managed Outcomes
How would Icebug grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Icebug.