AI Shelf Index · 2026 holiday shopping season
Superfeet AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#31
Fitness & Outdoor · CA
Shelf-share
0.9%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
Superfeet
0.9%
The shoppers Superfeet wins
The same answers, sliced by the shopper the question implies — where Superfeet ranks best.
Where Superfeet wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#86
0.0%
Research
#59
0.0%
Comparison
#44
0.3%
Validation
#10
2.1%
Purchase
#28
0.9%
Where the engines differ
What AI says about Superfeet
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
“Add an Orthotic/Insole: If a winter shoe feels slightly roomy, swap the factory liner for a supportive winter-graded orthotic (like Superfeet Green or a custom insert) to support your arch.”
Google AI Mode
“However, the stock insole is fairly basic; you will want to swap it out for a dedicated orthotic or a supportive aftermarket insole (like Superfeet Green or Powerstep) to fully tame plantar fasciitis.”
Google AI Mode
“Pair these with a quality orthotic insert (like Superfeet) for plantar fasciitis support.”
Google AI Mode
“Add Orthotic Insoles: Buy winter boots or shoes a half-size up so you can slide in a supportive aftermarket insole (like Superfeet Green / HotPink or custom orthotics) .”
Google AI Mode
Products AI names
The specific Superfeet items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Superfeet.
How to read this
Bar is how often that brand is recommended in the same answer as Superfeet, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Superfeet.