AI Shelf Index · 2026 holiday shopping season
NordicTrack AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#3
Fitness & Outdoor · CA
Shelf-share
4.8%
of CA answers
Sentiment
79%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
The shoppers NordicTrack wins
The same answers, sliced by the shopper the question implies — where NordicTrack ranks best.
Where NordicTrack wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#2
7.5%
Research
#7
3.4%
Comparison
#8
4.0%
Validation
#5
4.6%
Purchase
#65
0.0%
Where the engines differ
What AI says about NordicTrack
Observed from the answers themselves — not a score.
Sentiment
79% positive · 3% negative
Price framing
framed premium
5% budget, 36% mid, 59% premium
“Google Nordictrack X16 Treadmill Condition for the climb ahead with the X16 Incline Treadmill.”
Google AI Mode
“(CartIQ) My take by budget Under $1,000: Look at the NordicTrack T Series 5 or Horizon T101 if you're primarily walking/light jogging.”
ChatGPT
“$1,700–$2,500: I'd compare the Horizon 7.4 AT, Sole F80, and NordicTrack Commercial 1250.”
ChatGPT
“$2,500+: The NordicTrack Commercial 1750 becomes attractive if you specifically want iFIT, automatic speed/incline adjustments and interactive workouts.”
ChatGPT
Products AI names
The specific NordicTrack items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as NordicTrack.
How to read this
Bar is how often that brand is recommended in the same answer as NordicTrack, relative to the rest.
NordicTrack on other shelves
Slingso Managed Outcomes
How would NordicTrack grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with NordicTrack.