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AI Shelf Index · 2026 holiday shopping season

Asics AI shopping shelf share

🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026

Standing

#8

Fitness & Outdoor · US

#8 #8

Shelf-share

3.0%

of US answers

3.3% 3.0%

Sentiment

98%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

1 Brooks
9.8%
2 HOKA
9.4%
3 Lululemon
8.6%
4 WalkingPad
8.6%
5 UREVO
3.9%
6 Alo Yoga
3.5%
⋯
8 Asics
3.0%

The shoppers Asics wins

The same answers, sliced by the shopper the question implies — where Asics ranks best.

The Comeback Mover
#3
The New Shopper
#6
The Aesthetic Athlete
#12

Where Asics wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#10

4.0%

Research

#6

2.4%

Comparison

#13

1.8%

Validation

#4

5.3%

Purchase

#11

2.8%

Where the engines differ

ChatGPT
3.3%
Google AI Mode
3.2%

What AI says about Asics

Observed from the answers themselves — not a score.

Sentiment

98% positive · no negative mentions

Price framing

framed mid

11% budget, 67% mid, 22% premium

“Do you prefer a taller, max-cushion feel (like Hoka) or a traditional, balanced** feel (like Brooks/ASICS)?”

Google AI Mode

“ASICS Gel-Nimbus (Nimbus 27) Why they work: Built with plush, cloud-like foam and rearfoot Gel technology, these running-turned-walking shoes offer exceptional impact protection.”

Google AI Mode

“* :_Asics Kayano (Gel-Kayano 30 or newer)_ — A legendary stability shoe that packs massive FF Blast Plus cushioning with a 4D Guidance System, offering adaptive stability that reduces pressure on both flat arches and ...”

Google AI Mode

“Shop models on the ASICS Official Site .”

Google AI Mode

Products AI names

The specific Asics items the engines put in front of US shoppers.

  • Gel-Kayano 0.9%
  • Gel-Kayano 31 0.4%
  • Novablast 6 0.4%
  • Novablast 5 0.3%
  • Gel-Kayano 32 0.2%
  • Gel-Kayano 33 0.2%
  • GEL-Cumulus 27 0.1%
  • Gel-Nimbus 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Asics.

Brooks

HOKA

New Balance

Nike

Orthofeet

Saucony

adidas

Under Armour

How to read this

Bar is how often that brand is recommended in the same answer as Asics, relative to the rest.

Asics on other shelves

🇬🇧 UK Fitness & Outdoor · #8 🇨🇦 CA Fitness & Outdoor · #4 🇦🇺 AU Fitness & Outdoor · #2 All markets →

Slingso Managed Outcomes

How would Asics grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Asics.