AI Shelf Index · 2026 holiday shopping season
Lululemon AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#3
Fitness & Outdoor · US
Shelf-share
8.6%
of US answers
Sentiment
98%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
The shoppers Lululemon wins
The same answers, sliced by the shopper the question implies — where Lululemon ranks best.
Where Lululemon wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#3
9.4%
Research
#7
2.3%
Comparison
#1
13.4%
Validation
#2
9.9%
Purchase
#4
7.6%
Where the engines differ
What AI says about Lululemon
Observed from the answers themselves — not a score.
Sentiment
98% positive · no negative mentions
Price framing
framed premium
10% mid, 90% premium
“✨ Best-looking / best athleisure match: lululemon The Mat 5mm If you want your mat to feel like part of your workout aesthetic, this is probably the most natural choice.”
ChatGPT
“If you're doing a mix of hot Pilates, regular Pilates, yoga and lifting and want the prettiest, most athleisure-friendly option, I'd buy lululemon The Mat—preferably on sale.”
ChatGPT
“(yogacompare.com)”
ChatGPT
“Lululemon Wunder Train is probably the most consistently praised option for your particular workout mix.”
ChatGPT
Products AI names
The specific Lululemon items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Lululemon.
How to read this
Bar is how often that brand is recommended in the same answer as Lululemon, relative to the rest.
Lululemon on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Lululemon.