AI Shelf Index · 2026 holiday shopping season
New Balance AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#9
Fitness & Outdoor · UK
Shelf-share
2.9%
of UK answers
Sentiment
96%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
New Balance
2.9%
The shoppers New Balance wins
The same answers, sliced by the shopper the question implies — where New Balance ranks best.
Where New Balance wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#8
4.5%
Research
#4
5.6%
Comparison
#32
0.7%
Validation
#13
2.0%
Purchase
#7
3.4%
Where the engines differ
What AI says about New Balance
Observed from the answers themselves — not a score.
Sentiment
96% positive · no negative mentions
Price framing
framed mid
12% budget, 76% mid, 12% premium
“New Balance Fresh Foam X 1080v14 (Wide)** : If you prefer a softer, highly responsive ride that feels springy rather than overly bulky, the Fresh Foam X 1080 is a premier choice.”
Google AI Mode
“Reliable wide-fit everyday trainer: New Balance wide models Best for: daily walking, errands, easy trails - Often available in wider widths such as 2E/4E on selected models.”
ChatGPT
“Why it helps:** New Balance’s Fresh Foam X delivers an exceptionally soft, smooth transition from heel landing to forefoot push-off.”
Google AI Mode
“New Balance is particularly useful here because it offers several width fittings; testing of its current 1080 range specifically notes the availability of multiple widths.”
ChatGPT
Products AI names
The specific New Balance items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as New Balance.
How to read this
Bar is how often that brand is recommended in the same answer as New Balance, relative to the rest.
New Balance on other shelves
Slingso Managed Outcomes
How would New Balance grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with New Balance.