AI Shelf Index · 2026 holiday shopping season
Neutrogena AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#79
Skincare · US
Shelf-share
0.1%
of US answers
Sentiment
89%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
Neutrogena
0.1%
The shoppers Neutrogena wins
The same answers, sliced by the shopper the question implies — where Neutrogena ranks best.
Where Neutrogena wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#61
0.1%
Research
—
not surfaced
Comparison
#48
0.1%
Validation
#56
0.0%
Purchase
#42
0.5%
Where the engines differ
What AI says about Neutrogena
Observed from the answers themselves — not a score.
Sentiment
89% positive · no negative mentions
Price framing
framed budget
67% budget, 33% mid
“For yourself (38):** Focus on hydration, preventative care, and barrier maintenance (look at brands like Byoma, La Roche-Posay, or Neutrogena Hydro Boost ).”
Google AI Mode
“Neutrogena Neutrogena has some of the more accessible OTC retinol products.”
ChatGPT
“Neutrogena Hydro Boost Sets : A great, simple, lightweight hydration introduction if she just wants a "fancy pump bottle" to put on her face.”
Google AI Mode
Products AI names
The specific Neutrogena items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Neutrogena.
How to read this
Bar is how often that brand is recommended in the same answer as Neutrogena, relative to the rest.
Neutrogena on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Neutrogena.