AI Shelf Index · 2026 holiday shopping season
Neutrogena AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#16
Skincare · AU
Shelf-share
1.1%
of AU answers
Sentiment
87%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
Neutrogena
1.1%
The shoppers Neutrogena wins
The same answers, sliced by the shopper the question implies — where Neutrogena ranks best.
Where Neutrogena wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#33
0.6%
Research
#30
0.4%
Comparison
#24
0.6%
Validation
#11
1.9%
Purchase
#26
0.9%
Where the engines differ
What AI says about Neutrogena
Observed from the answers themselves — not a score.
Sentiment
87% positive · no negative mentions
Price framing
framed budget
58% budget, 42% mid
“Neutrogena Rapid Tone Repair 20% Vitamin C Serum Capsules:** A chemist-accessible way to target stubborn sun pigmentation without overwhelming sensitive skin, used under your moisturiser.”
Google AI Mode
“Neutrogena Ultra Sheer Fluid Sunscreen Age Shield SPF 50 The Vibe:** Water-light fluid with a dry-touch finish.”
Google AI Mode
“Chemist Warehouse Hydrating Serum:** _Neutrogena Hydro Boost Hyaluronic Acid Serum_ or _La Roche-Posay Hyalu B5 Serum_ .”
Google AI Mode
“Neutrogena Ultra Sheer Face Lotion SPF 50** Another facial sunscreen to compare A possible option if you prefer a lightweight facial lotion.”
ChatGPT
Products AI names
The specific Neutrogena items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Neutrogena.
How to read this
Bar is how often that brand is recommended in the same answer as Neutrogena, relative to the rest.
Neutrogena on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Neutrogena.