Live: The 2026 Holiday Shopping AI Shelf Index. See the shelf

AI Shelf Index · 2026 holiday shopping season

LANEIGE AI shopping shelf share

🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026

Standing

#12

Skincare · US

#16 #12

Shelf-share

1.6%

of US answers

1.0% 1.6%

Sentiment

82%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 CeraVe
10.7%
2 Vanicream
6.9%
3 La Roche-Posay
6.7%
4 COSRX
6.7%
5 Bubble Skincare
5.2%
6 Evereden
3.1%
⋯
12 LANEIGE
1.6%

The shoppers LANEIGE wins

The same answers, sliced by the shopper the question implies — where LANEIGE ranks best.

The Gifting Parent
#7
The Routine Builder
#9
The New Shopper
#44

Where LANEIGE wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#10

2.6%

Research

#41

0.1%

Comparison

#26

0.5%

Validation

#23

0.6%

Purchase

#13

1.7%

Where the engines differ

ChatGPT
0.7%
Google AI Mode
1.5%

What AI says about LANEIGE

Observed from the answers themselves — not a score.

Sentiment

82% positive · 15% negative

Price framing

framed premium

19% budget, 19% mid, 62% premium

“For your mom:** Look for barrier-repair, nourishing, or anti-aging gift sets featuring ceramides, peptides, and gentle hydration (brands like Laneige, IT Cosmetics, or Clinique often have great holiday sets).”

Google AI Mode

“Look for \"Mini / Trial Kits\":** Brands like _Laneige_ , _COSRX_ , _Some By Mi_ , and _Pyunkang Yul_ sell mini introductory kits.”

Google AI Mode

“_Idea:_ Look for a peptide- or ceramide-rich holiday hydration kit from brands like Laneige , Drunk Elephant , or Byoma** to repair the winter working-mom fatigue and keep your skin barrier resilient.”

Google AI Mode

“If she just wants something glossy and fun to swipe on, skip heavy makeup and go for Laneige.”

Google AI Mode

Products AI names

The specific LANEIGE items the engines put in front of US shoppers.

  • 12 Days of Wonder Advent Calendar 0.3%
  • Lip Sleeping Mask 0.3%
  • 12 Days of Wonder 0.3%
  • 12 Days of Wonder calendar 0.1%
  • Daily Hydration Minis 0.1%
  • Lip Glowy Balm and mini overnight mask 0.1%
  • Midnight Minis or Lip Mask Sets 0.1%
  • Daily Hydration Minis Essential Set 0.0%

Shelved alongside

Brands the engines recommend in the same answers as LANEIGE.

Bubble Skincare

Byoma

CeraVe

Clinique

COSRX

Evereden

Beauty of Joseon

SKIN1004

How to read this

Bar is how often that brand is recommended in the same answer as LANEIGE, relative to the rest.

LANEIGE on other shelves

🇬🇧 UK Skincare · #26 🇨🇦 CA Skincare · # 🇦🇺 AU Skincare · # All markets →

Slingso Managed Outcomes

How would LANEIGE grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with LANEIGE.