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AI Shelf Index · 2026 holiday shopping season

Byoma AI shopping shelf share

🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026

Standing

#9

Skincare · US

#10 #9

Shelf-share

2.2%

of US answers

1.7% 2.2%

Sentiment

92%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 CeraVe
10.7%
2 Vanicream
6.9%
3 La Roche-Posay
6.7%
4 COSRX
6.7%
5 Bubble Skincare
5.2%
6 Evereden
3.1%
⋯
9 Byoma
2.2%

The shoppers Byoma wins

The same answers, sliced by the shopper the question implies — where Byoma ranks best.

The Gifting Parent
#4
The New Shopper
#18
The Routine Builder
#39

Where Byoma wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#9

2.8%

Research

#14

1.0%

Comparison

#7

3.8%

Validation

#27

0.5%

Purchase

#5

3.8%

Where the engines differ

ChatGPT
1.9%
Google AI Mode
2.8%

What AI says about Byoma

Observed from the answers themselves — not a score.

Sentiment

92% positive · no negative mentions

Price framing

framed budget

82% budget, 18% mid

“For someone whose skin type you don't know, I'd lean toward Tatcha, Clinique, Dermalogica, BYOMA, or a Sephora sampler rather than acne treatments, strong acids, or retinoids.”

ChatGPT

“Best inexpensive K-beauty-style routine: BYOMA Hydrating Starter Kit — $21.99.”

ChatGPT

“BYOMA The Vibe:** Science-backed, barrier-focused, sleek neon packaging.”

Google AI Mode

“Gift a cute, branded set from Bubble or Byoma containing a gentle cleanser, a light moisturizer, and a fun lip balm.”

Google AI Mode

Products AI names

The specific Byoma items the engines put in front of US shoppers.

  • 3 Piece Hydrating Trio Set 0.3%
  • Hydrating Starter Skincare Kit 0.3%
  • Creamy Jelly Cleanser 0.2%
  • So Hydrating Skincare Gift Set 0.1%
  • Hydrating Trio 0.1%
  • Hydrating trios and starter kits 0.1%
  • Mini Heroes Holiday Kit or So Hydrated Set 0.1%
  • So Hydrating 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Byoma.

Bubble Skincare

CeraVe

Clinique

Evereden

LANEIGE

Estée Lauder

The Ordinary

Cetaphil

How to read this

Bar is how often that brand is recommended in the same answer as Byoma, relative to the rest.

Byoma on other shelves

🇬🇧 UK Skincare · #7 🇨🇦 CA Skincare · # 🇦🇺 AU Skincare · # All markets →

Slingso Managed Outcomes

How would Byoma grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Byoma.