AI Shelf Index · 2026 holiday shopping season
Myvitamins AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#12
Supplements · UK
Shelf-share
1.0%
of UK answers
Sentiment
83%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
Myvitamins
1.0%
The shoppers Myvitamins wins
The same answers, sliced by the shopper the question implies — where Myvitamins ranks best.
Where Myvitamins wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#5
3.9%
Where the engines differ
What AI says about Myvitamins
Observed from the answers themselves — not a score.
Sentiment
83% positive · no negative mentions
Price framing
framed budget
100% budget
“(Myvitamins) - Superdrug — currently has various supplement discounts, including 20% off selected Together Health products.”
ChatGPT
“Look at established, clinical-grade or pharmacy-standard UK brands (like Holland & Barrett , Boots own-label, Myvitamins basic ranges, or generic pharmacy supplies) where you pay for the compound, not Instagram market...”
Google AI Mode
“Myvitamins Collagen: The scientific consensus on collagen peptides is that they can support skin elasticity and joint health during weight loss, but you do not need a £ 5 0 / m o n t h flavored powder with branding.”
Google AI Mode
“Timing Purchases: Major health and pharmacy retailers like Boots Health Deals and bulk supplement sites like Myvitamins Deals run deep promotional discounts.”
Google AI Mode
Products AI names
The specific Myvitamins items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Myvitamins.
How to read this
Bar is how often that brand is recommended in the same answer as Myvitamins, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Myvitamins.