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AI Shelf Index · 2026 holiday shopping season

BetterYou AI shopping shelf share

💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026

Standing

▲53 places

Supplements · UK

#24 #7

Shelf-share

1.9%

▲1.8

of UK answers

0.4% 1.9%

Sentiment

100%

positive

Who's on the supplements shelf

Myprotein

17.3%

Bulk

11.5%

Vitabiotics

6.6%

The Protein Works

2.8%

Huel

2.3%

Optimum Nutrition

2.0%

⋯

7 BetterYou

1.9%

The shoppers BetterYou wins

The same answers, sliced by the shopper the question implies — where BetterYou ranks best.

The Healthy Ager

Where BetterYou wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

—

not surfaced

Comparison

#12

2.0%

Validation

—

not surfaced

Purchase

2.9%

Where the engines differ

ChatGPT

0.4%

Google AI Mode

1.6%

What AI says about BetterYou

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

“BetterYou +1 Bonus menopause benefits:** It helps regulate cortisol and melatonin, directly supporting the poor sleep and anxiety that often accompany midlife hormonal shifts.”
Google AI Mode

“High-street availability:** Readily found in Holland & Barrett, Boots, and major supermarkets (often as own-brand or brands like Vitabiotics, BetterYou, or Solgar).”
Google AI Mode

“High-street availability:** Ubiquitous in every UK supermarket and chemist (Boots, Tesco, local pharmacies) as accessible tablets or oral sprays (e.g., BetterYou D-Lux).”
Google AI Mode

“I found UK sale options including magnesium and vitamin D offers at retailers such as Superdrug, Myvitamins and BetterYou.”
ChatGPT

Products AI names

The specific BetterYou items the engines put in front of UK shoppers.

DLux Oral Sprays 0.4%
D-Lux 0.3%
Magnesium Sleep Lotion 0.1%

Shelved alongside

Brands the engines recommend in the same answers as BetterYou.

Kira

How to read this

Bar is how often that brand is recommended in the same answer as BetterYou, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with BetterYou.