AI Shelf Index · 2026 holiday shopping season
Myprotein AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#1
Supplements · UK
Shelf-share
17.3%
of UK answers
Sentiment
88%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
The shoppers Myprotein wins
The same answers, sliced by the shopper the question implies — where Myprotein ranks best.
Where Myprotein wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#1
18.7%
Research
#2
7.3%
Comparison
#1
14.8%
Validation
#1
14.1%
Purchase
#1
20.8%
Where the engines differ
What AI says about Myprotein
Observed from the answers themselves — not a score.
Sentiment
88% positive · no negative mentions
Price framing
framed budget
86% budget, 11% mid, 2% premium
“Look for trusted mainstream sports or wellness brands they stock, such as _Optimum Nutrition (ON)_ , _Myprotein_ , or pharmacy-backed lines.”
Google AI Mode
“vegan, creatine, pre-workout) and how to wring maximum value out of the big UK online brands like Myprotein and The Protein Works .”
Google AI Mode
“Look for unflavoured or basic bags from Bulk or Myprotein in 1kg to 5kg sizes—the larger the bag, the lower the cost per serving.”
Google AI Mode
“Maximising the UK Sales Cycle * _Never Pay Full Price:_ The baseline RRP on sites like Myprotein or The Protein Works is essentially fictional.”
Google AI Mode
Products AI names
The specific Myprotein items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Myprotein.
How to read this
Bar is how often that brand is recommended in the same answer as Myprotein, relative to the rest.
Myprotein on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Myprotein.