AI Shelf Index · 2026 holiday shopping season
Bulk AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#2
Supplements · UK
Shelf-share
11.5%
of UK answers
Sentiment
88%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
The shoppers Bulk wins
The same answers, sliced by the shopper the question implies — where Bulk ranks best.
Where Bulk wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#2
11.9%
Research
#1
8.4%
Comparison
#3
8.6%
Validation
#3
8.1%
Purchase
#2
16.5%
Where the engines differ
What AI says about Bulk
Observed from the answers themselves — not a score.
Sentiment
88% positive · no negative mentions
Price framing
framed budget
92% budget, 8% mid
“Student Move:** Buy unflavoured or basic chocolate whey concentrate in bulk (2.5kg or 5kg bags) during a 40% to 60% off sale.”
Google AI Mode
“Navigating the supplement game on a student budget while trying to stay serious about the gym is all about playing the long game—buying unflavoured or bulk-format powders, skipping the flashy marketing, and stacking d...”
Google AI Mode
“Look for unflavoured or basic bags from Bulk or Myprotein in 1kg to 5kg sizes—the larger the bag, the lower the cost per serving.”
Google AI Mode
“If you are plant-based, look for Soy Protein Isolate or multi-blend vegan proteins on bulk sites—they are cheaper than pea-only designer blends and have a more complete amino acid profile for muscle building.”
Google AI Mode
Products AI names
The specific Bulk items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Bulk.
How to read this
Bar is how often that brand is recommended in the same answer as Bulk, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bulk.