AI Shelf Index · 2026 holiday shopping season
Pregnacare AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#42
Supplements · UK
Shelf-share
0.2%
of UK answers
Sentiment
80%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
Pregnacare
0.2%
The shoppers Pregnacare wins
The same answers, sliced by the shopper the question implies — where Pregnacare ranks best.
Where Pregnacare wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#11
1.2%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#13
1.2%
Where the engines differ
What AI says about Pregnacare
Observed from the answers themselves — not a score.
Sentiment
80% positive · no negative mentions
“Look to reputable, NHS-aligned or pharmacist-trusted brands like _Pregnacare_ , _Igennus_ , or _Cytoplan_ rather than aesthetic Instagram labels.”
Google AI Mode
“Compare the label and cost of Pregnacare with simpler folic acid and vitamin D products.”
ChatGPT
“Stick to established, pharmacy-backed pharmaceutical brands (like Pregnacare or ethical independent scientific brands) where formulations match clinical trial dosages.”
Google AI Mode
Products AI names
The specific Pregnacare items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Pregnacare.
How to read this
Bar is how often that brand is recommended in the same answer as Pregnacare, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Pregnacare.