AI Shelf Index · 2026 holiday shopping season
Vitabiotics AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#3
Supplements · UK
Shelf-share
6.6%
of UK answers
Sentiment
94%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
The shoppers Vitabiotics wins
The same answers, sliced by the shopper the question implies — where Vitabiotics ranks best.
Where Vitabiotics wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#3
11.1%
Research
#8
1.0%
Comparison
#2
11.2%
Validation
#2
9.6%
Purchase
#3
7.9%
Where the engines differ
What AI says about Vitabiotics
Observed from the answers themselves — not a score.
Sentiment
94% positive · no negative mentions
Price framing
framed budget
70% budget, 30% mid
“Redditors frequently mention supermarket/Boots own-brand products, Centrum, and Vitabiotics, while others argue that a multivitamin isn't necessary if your diet is good.”
ChatGPT
“If you want a no-nonsense budget safety net** , Vitabiotics Pregnacare Conception handles the statutory requirements (folic acid, zinc, D) efficiently.”
Google AI Mode
“Available as own-brand or Vitabiotics from Boots or major supermarkets.”
Google AI Mode
“Best All-Rounder & High Street Favorite Vitabiotics Wellman Original Type: Tablet Cost:** Approx.”
Google AI Mode
Products AI names
The specific Vitabiotics items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Vitabiotics.
How to read this
Bar is how often that brand is recommended in the same answer as Vitabiotics, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Vitabiotics.