AI Shelf Index · 2026 holiday shopping season
The Protein Works AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#4
Supplements · UK
Shelf-share
2.8%
of UK answers
Sentiment
84%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
The shoppers The Protein Works wins
The same answers, sliced by the shopper the question implies — where The Protein Works ranks best.
Where The Protein Works wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#5
3.7%
Research
#6
1.2%
Comparison
#6
4.0%
Validation
#5
3.0%
Purchase
#4
6.5%
Where the engines differ
What AI says about The Protein Works
Observed from the answers themselves — not a score.
Sentiment
84% positive · no negative mentions
Price framing
framed budget
87% budget, 13% mid
“vegan, creatine, pre-workout) and how to wring maximum value out of the big UK online brands like Myprotein and The Protein Works .”
Google AI Mode
“Maximising the UK Sales Cycle * _Never Pay Full Price:_ The baseline RRP on sites like Myprotein or The Protein Works is essentially fictional.”
Google AI Mode
“Surviving the UK Student Brand Game The golden rule of buying from major UK direct-to-consumer online brands (like Myprotein, Bulk, or The Protein Works) is never pay full price .”
Google AI Mode
“Bulk / The Protein Works (TPW) Complete Greens The Vibe:** No-nonsense budget utility.”
Google AI Mode
Products AI names
The specific The Protein Works items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as The Protein Works.
How to read this
Bar is how often that brand is recommended in the same answer as The Protein Works, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with The Protein Works.