AI Shelf Index · 2026 holiday shopping season
Meals for Mutts AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#45
Pet Supplies · AU
Shelf-share
0.3%
of AU answers
Sentiment
92%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
Meals for Mutts
0.3%
The shoppers Meals for Mutts wins
The same answers, sliced by the shopper the question implies — where Meals for Mutts ranks best.
Where Meals for Mutts wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#25
0.6%
Research
—
not surfaced
Comparison
#20
1.0%
Validation
#56
0.2%
Purchase
#85
0.1%
Where the engines differ
What AI says about Meals for Mutts
Observed from the answers themselves — not a score.
Sentiment
92% positive · no negative mentions
Price framing
framed budget
50% budget, 33% mid, 17% premium
“Frequently mentioned on Australian Reddit - Meals for Mutts — repeatedly praised for sensitive stomachs and its single-protein options.”
ChatGPT
“Dry food: Scratch, Petzyo, Black Hawk, Ivory Coat, Meals for Mutts - Much easier and cheaper to feed every day.”
ChatGPT
“Meals for Mutts — frequently recommended for sensitive stomachs and single-protein diets.”
ChatGPT
“Current Australian comparisons put Prime100, Scratch, Frontier Pets, Petzyo, Black Hawk, SavourLife and Meals for Mutts among the stronger choices.”
ChatGPT
Products AI names
The specific Meals for Mutts items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Meals for Mutts.
How to read this
Bar is how often that brand is recommended in the same answer as Meals for Mutts, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Meals for Mutts.