AI Shelf Index · 2026 holiday shopping season
Ivory Coat AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#23
Pet Supplies · AU
Shelf-share
0.6%
of AU answers
Sentiment
79%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
Ivory Coat
0.6%
The shoppers Ivory Coat wins
The same answers, sliced by the shopper the question implies — where Ivory Coat ranks best.
Where Ivory Coat wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#17
0.9%
Research
#46
0.2%
Comparison
#44
0.3%
Validation
#31
0.6%
Purchase
#44
0.4%
Where the engines differ
What AI says about Ivory Coat
Observed from the answers themselves — not a score.
Sentiment
79% positive · no negative mentions
Price framing
framed mid
30% budget, 50% mid, 20% premium
“Dry food: Scratch, Petzyo, Black Hawk, Ivory Coat, Meals for Mutts - Much easier and cheaper to feed every day.”
ChatGPT
“What to feed : High-quality puppy kibble formulated for small-to-medium breeds, such as Ivory Coat Grain Free Chicken Puppy Food , or a balanced puppy wet food mix.”
Google AI Mode
“Huds and Toke Kibble Hack : Take a portion of your cavoodle's regular daily dry puppy food (like Ivory Coat Grain Free Puppy Food ) and use that as your free, everyday training reward for basic manners.”
Google AI Mode
“Verdict: Great option for sensitive dogs ⭐ Ivory Coat Ivory Coat is another legitimate Australian-made premium option.”
ChatGPT
Products AI names
The specific Ivory Coat items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Ivory Coat.
How to read this
Bar is how often that brand is recommended in the same answer as Ivory Coat, relative to the rest.
Slingso Managed Outcomes
How would Ivory Coat grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Ivory Coat.