AI Shelf Index · 2026 holiday shopping season
Skullpanda AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#54
Toys · UK
Shelf-share
0.3%
of UK answers
Sentiment
67%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
The shoppers Skullpanda wins
The same answers, sliced by the shopper the question implies — where Skullpanda ranks best.
Where Skullpanda wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#9
2.2%
Purchase
—
not surfaced
Where the engines differ
What AI says about Skullpanda
Observed from the answers themselves — not a score.
Sentiment
67% positive · no negative mentions
Price framing
framed mid
100% mid
“(POP MART) - SKULLPANDA The Paradox / The Sound — good options if you prefer display figures over plush.”
ChatGPT
“Pop Mart UK currently lists several Skullpanda lines at around £14.”
ChatGPT
“SKULLPANDA — best adult display aesthetic 2.”
ChatGPT
“If you want to narrow down your strategy, let me know: Which specific brands** or series are you eyeing right now (e.g., Pop Mart, Skullpanda, Re-Ment, Smiskis)?”
Google AI Mode
Products AI names
The specific Skullpanda items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Skullpanda.
How to read this
Bar is how often that brand is recommended in the same answer as Skullpanda, relative to the rest.
Skullpanda on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Skullpanda.