AI Shelf Index · 2026 holiday shopping season
Smiski AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#26
Toys · UK
Shelf-share
0.6%
of UK answers
Sentiment
88%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
Smiski
0.6%
The shoppers Smiski wins
The same answers, sliced by the shopper the question implies — where Smiski ranks best.
Where Smiski wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#82
0.1%
Research
—
not surfaced
Comparison
#19
0.8%
Validation
#17
1.2%
Purchase
#12
1.3%
Where the engines differ
What AI says about Smiski
Observed from the answers themselves — not a score.
Sentiment
88% positive · no negative mentions
Price framing
framed budget
60% budget, 40% mid
“One important authenticity tip: extremely cheap LABUBU/Sonny Angel/SMISKI listings on marketplaces deserve extra scrutiny.”
ChatGPT
“Smiski & Sonny Angel Mini Figures:** Blind-box phenomena featuring quirky, glow-in-the-dark little figures (Smiski) or cute angelic babies (Sonny Angel) that dominate aesthetic desk and shelf decorating.”
Google AI Mode
“If you want, I can also dig through Reddit and give you a 2026 UK-focused list of blind-box brands/series that collectors currently think are actually worth buying, including Pop Mart, Sonny Angel, Smiski, LEGO minifi...”
ChatGPT
“Smiski (The Quirky Desk Companion) Top Lines: _Smiski Series_ (Museum, Toilet, Bed, Work, etc.) Vibe / Shelf Appeal: Minimalist, mischievous little glowing green figures that hide in corners or do mundane human things.”
Google AI Mode
Products AI names
The specific Smiski items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Smiski.
How to read this
Bar is how often that brand is recommended in the same answer as Smiski, relative to the rest.
Smiski on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Smiski.