AI Shelf Index · 2026 holiday shopping season

SKIN1004 AI shopping shelf share

🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026

Standing

#10

Skincare · AU

#9 #10

Shelf-share

2.2%

of AU answers

2.3% 2.2%

Sentiment

89%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 La Roche-Posay
14.5%
2 Cancer Council
13.5%
3 Beauty of Joseon
6.3%
4 Hamilton
5.7%
5 Ultra Violette
4.7%
6 CeraVe
4.0%
⋯
10 SKIN1004
2.2%

The shoppers SKIN1004 wins

The same answers, sliced by the shopper the question implies — where SKIN1004 ranks best.

Where SKIN1004 wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#11

2.3%

Research

#7

2.2%

Comparison

—

not surfaced

Validation

#17

1.0%

Purchase

#3

10.1%

Where the engines differ

ChatGPT
3.7%
Google AI Mode
2.6%

What AI says about SKIN1004

Observed from the answers themselves — not a score.

Sentiment

89% positive · no negative mentions

Price framing

framed budget

67% budget, 25% mid, 8% premium

“(GLOW) If you're acne-prone/oily I'd lean SKIN1004 > Beauty of Joseon.”

ChatGPT

“(GLOW) - If you’re oilier/acne-prone: SKIN1004 Hyalu-Cica or Air-Fit formulas are worth watching.”

ChatGPT

“SKIN1004 Centella — great companion category if your acne routine tends to leave you irritated.”

ChatGPT

“(BONIIK) - HANA Beauty — Australian-stocked K-beauty with current discounts on brands including Beauty of Joseon, SKIN1004, Torriden and Aestura.”

ChatGPT

Products AI names

The specific SKIN1004 items the engines put in front of AU shoppers.

  • Hyalu-Cica 1.0%
  • Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++ 0.6%
  • Centella Ampoule 0.2%
  • Madagascar Centella Asiatica 100 Ampoule 0.2%
  • Madagascar Centella Toning Toner 0.2%
  • Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++ 0.1%
  • Hyalu-Cica Water-Fit Sun Serum 50 ml 0.1%
  • Madagascar Centella Air-Fit Suncream Light SPF50+ PA++++ 0.1%

Shelved alongside

Brands the engines recommend in the same answers as SKIN1004.

How to read this

Bar is how often that brand is recommended in the same answer as SKIN1004, relative to the rest.

Slingso Managed Outcomes

How would SKIN1004 grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with SKIN1004.