AI Shelf Index · 2026 holiday shopping season
Anua AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#66
Skincare · AU
Shelf-share
0.1%
of AU answers
Sentiment
57%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
Anua
0.1%
The shoppers Anua wins
The same answers, sliced by the shopper the question implies — where Anua ranks best.
Where Anua wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#36
0.6%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#37
0.5%
Where the engines differ
What AI says about Anua
Observed from the answers themselves — not a score.
Sentiment
57% positive · no negative mentions
Price framing
framed mid
100% mid
“Acne Actives (Dupe-friendly)** : Look into _COSRX AC Collection Blemish Spot Clearing Serum_ or _Anua Heartleaf 77 Soothing Toner_ to calm breakouts without frying your skin barrier before self-tanning.”
Google AI Mode
“Anua Heartleaf products — better thought of as calming/supportive rather than your primary acne treatment.”
ChatGPT
Products AI names
The specific Anua items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Anua.
How to read this
Bar is how often that brand is recommended in the same answer as Anua, relative to the rest.
Anua on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Anua.