AI Shelf Index · 2026 holiday shopping season
Round Lab AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#25
Skincare · AU
Shelf-share
0.8%
of AU answers
Sentiment
92%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
Round Lab
0.8%
The shoppers Round Lab wins
The same answers, sliced by the shopper the question implies — where Round Lab ranks best.
Where Round Lab wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#46
0.3%
Research
#18
0.9%
Comparison
—
not surfaced
Validation
#27
0.4%
Purchase
#8
2.3%
Where the engines differ
What AI says about Round Lab
Observed from the answers themselves — not a score.
Sentiment
92% positive · no negative mentions
Price framing
framed budget
67% budget, 33% mid
“If you want hydration: Round Lab Birch Juice.”
ChatGPT
“Beauty Amora Holy Grail K-Beauty Matches for Your Routine No-Pill / No-White-Cast SPF 50+** : _Round Lab Birch Juice Moisturizing Sun Cream_ or _Isntree Hyaluronic Acid Watery Sun Gel_ .”
Google AI Mode
“Round Lab Birch Juice — another very makeup-friendly option.”
ChatGPT
“Round Lab Birch Juice Moisturizing Sun Cream SPF50+** : Hydrating yet completely weightless, leaving no trace of a cast.”
Google AI Mode
Products AI names
The specific Round Lab items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Round Lab.
How to read this
Bar is how often that brand is recommended in the same answer as Round Lab, relative to the rest.
Round Lab on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Round Lab.