AI Shelf Index · 2026 holiday shopping season
Inov-8 AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#65
Fitness & Outdoor · UK
Shelf-share
0.2%
of UK answers
Sentiment
80%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
The shoppers Inov-8 wins
The same answers, sliced by the shopper the question implies — where Inov-8 ranks best.
Where Inov-8 wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#34
0.4%
Research
#42
0.3%
Comparison
#39
0.5%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Inov-8
Observed from the answers themselves — not a score.
Sentiment
80% positive · no negative mentions
Price framing
framed mid
100% mid
Products AI names
The specific Inov-8 items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Inov-8.
How to read this
Bar is how often that brand is recommended in the same answer as Inov-8, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Inov-8.