AI Shelf Index · 2026 holiday shopping season
Skechers AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#51
Fitness & Outdoor · UK
Shelf-share
0.2%
of UK answers
Sentiment
75%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
Skechers
0.2%
The shoppers Skechers wins
The same answers, sliced by the shopper the question implies — where Skechers ranks best.
Where Skechers wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#46
0.2%
Research
#18
1.3%
Comparison
#73
0.0%
Validation
#40
0.6%
Purchase
—
not surfaced
Where the engines differ
What AI says about Skechers
Observed from the answers themselves — not a score.
Sentiment
75% positive · no negative mentions
Price framing
framed budget
100% budget
“Skechers Max Cushioning Elite / Arch Fit** : A budget-friendly yet surprisingly durable low-impact option.”
Google AI Mode
“Skechers’ Max Cushioning series provides a high-stack, resilient platform that reduces the physical work your knees and ankles have to do over longer walks, with specific styles available in extra-wide cuts.”
Google AI Mode
“Skechers Arch Fit Range** A budget-friendlier UK high street favorite featuring podiatrist-certified removable arch support insoles.”
Google AI Mode
“🥉 Skechers Air Envoy Wide Fit — interesting for easier walks when cushioning and comfort matter more than serious trail protection.”
ChatGPT
Products AI names
The specific Skechers items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Skechers.
How to read this
Bar is how often that brand is recommended in the same answer as Skechers, relative to the rest.
Skechers on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Skechers.