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AI Shelf Index · 2026 holiday shopping season

Altra AI shopping shelf share

🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026

Standing

#16

Fitness & Outdoor · UK

#21 #16

Shelf-share

1.6%

of UK answers

1.3% 1.6%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

1 Gymshark
5.9%
2 Sweaty Betty
5.8%
3 Brooks
5.8%
4 Adanola
5.5%
5 HOKA
5.4%
6 WalkingPad
4.3%
⋯
16 Altra
1.6%

The shoppers Altra wins

The same answers, sliced by the shopper the question implies — where Altra ranks best.

The Rambler
#6

Where Altra wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#10

2.9%

Research

#22

1.0%

Comparison

#20

1.3%

Validation

#15

1.8%

Purchase

#14

1.9%

Where the engines differ

ChatGPT
0.7%
Google AI Mode
2.9%

What AI says about Altra

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed mid

100% mid

“Best roomy toe box option: Altra walking/running shoes Best for: wide forefeet, bunions, toe pressure - Very generous toe area.”

ChatGPT

“Altra Olympus 6 Hike Low GTX** If you want maximum plush cushioning to protect your knees on long coastal paths, Altra is legendary for its _FootShape_ toe box, which lets your toes splay out naturally.”

Google AI Mode

“Check stockists like Altra Running UK .”

Google AI Mode

“MoreSports Altra Lone Peak / Altra Olympus** : Renowned for an extra-wide, foot-shaped toe box that lets your toes splay naturally, paired with maximum cushion options (like the Olympus) that act like shock absorbers ...”

Google AI Mode

Products AI names

The specific Altra items the engines put in front of UK shoppers.

  • Olympus 6 Hike Low GTX 0.6%
  • FWD VIA 2 0.2%
  • Olympus 0.1%
  • Altra Original FootShape Fit 0.1%
  • Lone Peak / Olympus 0.1%
  • Lone Peak / Timp series 0.1%
  • Torin 8 0.1%
  • FWD VIA, Lone Peak Wide 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Altra.

Keen

HOKA

Meindl

New Balance

Merrell

Brooks

Lowa

Superfeet

How to read this

Bar is how often that brand is recommended in the same answer as Altra, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Altra.