AI Shelf Index · 2026 holiday shopping season
Keen AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#7
Fitness & Outdoor · UK
Shelf-share
4.0%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
Keen
4.0%
The shoppers Keen wins
The same answers, sliced by the shopper the question implies — where Keen ranks best.
Where Keen wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#27
0.8%
Research
#12
2.0%
Comparison
#2
7.6%
Validation
#3
5.8%
Purchase
#3
5.6%
Where the engines differ
What AI says about Keen
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
86% mid, 14% premium
“Best all-round walking boot: KEEN Targhee IV Wide Waterproof Best for: coastal paths, muddy fields, mixed countryside - Naturally roomy toe box — a strong choice if standard boots squeeze your toes.”
ChatGPT
“Available in dedicated Wide options via KEEN Footwear UK or outdoor specialists.”
Google AI Mode
“KEEN's roomy forefoot is a major advantage, and the waterproof mid-height design gives more protection than a trainer.”
ChatGPT
“Wet/muddy countryside & rough coast: KEEN Targhee Wide or Merrell Moab 3 Wide.”
ChatGPT
Products AI names
The specific Keen items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Keen.
How to read this
Bar is how often that brand is recommended in the same answer as Keen, relative to the rest.
Keen on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Keen.