AI Shelf Index · 2026 holiday shopping season
IAMS AI shopping shelf share
🐾 Pet Supplies · 🇨🇦 CA · updated 12 Oct 2026
Standing
#28
Pet Supplies · CA
Shelf-share
0.6%
of CA answers
Sentiment
84%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
9.1%
Open Farm
6.1%
Nutrience
5.3%
Royal Canin
5.2%
Litter-Robot
4.1%
Hill's
3.5%
IAMS
0.6%
The shoppers IAMS wins
The same answers, sliced by the shopper the question implies — where IAMS ranks best.
Where IAMS wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#22
1.0%
Research
—
not surfaced
Comparison
#21
1.1%
Validation
#21
1.1%
Purchase
—
not surfaced
Where the engines differ
What AI says about IAMS
Observed from the answers themselves — not a score.
Sentiment
84% positive · no negative mentions
Price framing
framed budget
89% budget, 11% mid
“(Reddit) - Iams / Eukanuba — generally viewed positively as more affordable alternatives.”
ChatGPT
“Iams / Purina ONE — good budget-friendly choices that still get positive recommendations.”
ChatGPT
“Cons:** Higher price point than Purina or Iams, making it a "stretch budget" option.”
Google AI Mode
“IAMS Large Breed Puppy — investigate if price is the deciding factor.”
ChatGPT
Products AI names
The specific IAMS items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as IAMS.
How to read this
Bar is how often that brand is recommended in the same answer as IAMS, relative to the rest.
IAMS on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with IAMS.