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AI Shelf Index · 2026 holiday shopping season

Open Farm AI shopping shelf share

🐾 Pet Supplies · 🇨🇦 CA · updated 12 Oct 2026

Standing

#2

Pet Supplies · CA

#3 #2

Shelf-share

6.1%

of CA answers

6.5% 6.1%

Sentiment

94%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

1 Purina
9.1%
2 Open Farm
6.1%
3 Nutrience
5.3%
4 Royal Canin
5.2%
5 Litter-Robot
4.1%
6 Hill's
3.5%

The shoppers Open Farm wins

The same answers, sliced by the shopper the question implies — where Open Farm ranks best.

The Fresh-Food Dog Parent
#1
The New Shopper
#4
The Senior-Dog Devotee
#5
The First-Puppy Parent
#26
The Apartment Cat Parent
#63

Where Open Farm wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#2

9.8%

Research

#2

6.0%

Comparison

#5

5.7%

Validation

#2

7.0%

Purchase

#3

5.6%

Where the engines differ

ChatGPT
4.5%
Google AI Mode
9.2%

What AI says about Open Farm

Observed from the answers themselves — not a score.

Sentiment

94% positive · no negative mentions

Price framing

framed premium

2% budget, 19% mid, 79% premium

“Open Farm Overview: A favorite for ethically minded pet parents, Open Farm emphasizes 100% traceable ingredients, humanely raised meats (no antibiotics or added growth hormones), and Ocean Wise-approved wild-caught fish.”

Google AI Mode

“(LocalPetFinder) [Hill's Science Diet Adult Perfect Weight]() $124.99 - Open Farm — ⭐ Best premium/ingredient-transparency option.”

ChatGPT

“(Canine Bible) [Open Farm Ancient Grains Dry Dog Food]() $64.99 - Acana — ⭐ Good Canadian-made premium option.”

ChatGPT

“Open Farm → premium ingredients/transparency 4.”

ChatGPT

Products AI names

The specific Open Farm items the engines put in front of CA shoppers.

  • Gently Cooked 2.1%
  • Gently Cooked Recipes 0.5%
  • Senior Turkey & Chicken Recipe 0.4%
  • Ancient Grains chicken kibble 0.3%
  • Beef with Grains Gently Cooked Recipe 0.3%
  • Beef with Grains Gently Cooked Recipe for Dogs 0.3%
  • Chicken Gently Cooked Dog Food 0.3%
  • Fresh & Gently Cooked Dog Food 0.3%

Shelved alongside

Brands the engines recommend in the same answers as Open Farm.

Tom & Sawyer

Nutrience

Acana

Kabo

Purina

Orijen

NutriCanine

Royal Canin

How to read this

Bar is how often that brand is recommended in the same answer as Open Farm, relative to the rest.

Open Farm on other shelves

🇺🇸 US Pet Supplies · #36 🇦🇺 AU Pet Supplies · # All markets →

Slingso Managed Outcomes

How would Open Farm grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Open Farm.