Live: The 2026 Holiday Shopping AI Shelf Index. See the shelf

AI Shelf Index · 2026 holiday shopping season

FitVille AI shopping shelf share

🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026

Standing

#45

Fitness & Outdoor · UK

#33 outside top 40

Shelf-share

0.3%

of UK answers

0.7% 0.3%

Sentiment

86%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

1 Gymshark
5.9%
2 Sweaty Betty
5.8%
3 Brooks
5.8%
4 Adanola
5.5%
5 HOKA
5.4%
6 WalkingPad
4.3%
⋯
45 FitVille
0.3%

The shoppers FitVille wins

The same answers, sliced by the shopper the question implies — where FitVille ranks best.

The Rambler
#12

Where FitVille wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#30

0.6%

Research

#17

1.4%

Comparison

—

not surfaced

Validation

#53

0.2%

Purchase

—

not surfaced

Where the engines differ

ChatGPT
0.4%
Google AI Mode
0.4%

What AI says about FitVille

Observed from the answers themselves — not a score.

Sentiment

86% positive · no negative mentions

Price framing

framed budget

80% budget, 20% mid

“FitVille wide/extra-wide — worth trying if conventional “wide” shoes still squeeze your forefoot.”

ChatGPT

“The FitVille options currently show genuinely wide/extra-wide positioning, though I'd put established walking brands ahead of them if you can get a good fit.”

ChatGPT

“Known specifically for extra-wide and high-volume toe boxes, FitVille's light hiking boots feature robust anti-torque arch support and thick, shock-absorbing EVA midsoles.”

Google AI Mode

“Have a look at styles on the FitVille UK Store .”

Google AI Mode

Products AI names

The specific FitVille items the engines put in front of UK shoppers.

  • Extra Wide Walking Trainers 0.1%
  • Men's Extra Wide Walking Shoes 0.1%
  • Women's Wide Fit Trainers 0.1%
  • wide-fit walking trainers 0.1%
  • FitVille (extra-wide toe box with ArchCore) 0.0%
  • Sturdy Core V4 0.0%
  • V20 Wide Fit 0.0%

Shelved alongside

Brands the engines recommend in the same answers as FitVille.

HOKA

Keen

Brooks

New Balance

Skechers

Asics

Lowa

Grisport

How to read this

Bar is how often that brand is recommended in the same answer as FitVille, relative to the rest.

FitVille on other shelves

🇺🇸 US Fitness & Outdoor · # All markets →

Slingso Managed Outcomes

How would FitVille grow its revenue from the AI Shopping Channel?

Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →

Prefer email? Send a note.

Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with FitVille.