AI Shelf Index · 2026 holiday shopping season
HABA AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
Outside top 40
was #40 · Toys · US
Shelf-share
—
last measured 0.3%
Sentiment
100%
positive when AI last named it
HABA is outside the top 40 we publish for US toys this reading. It is still sold, and AI may still name it below that band.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
What AI said about HABA
From the last reading that named HABA on this shelf.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
50% mid, 50% premium
“HABA Monza — about $25: A car-racing board game for 5+, and a nice alternative if you suspect he already has plenty of LEGO and Hot Wheels.”
ChatGPT
“The Melissa & Doug 100-block set is currently around $14, while HABA's 26-piece set is a more premium option.”
ChatGPT
Shelved alongside
Brands the engines recommend in the same answers as HABA.
Magna-Tiles
Melissa & Doug
LEGO
Hot Wheels
Qwirkle
Mega Bloks
PicassoTiles
SPARK Create Imagine
How to read this
Bar is how often that brand is recommended in the same answer as HABA, relative to the rest.
HABA on other shelves
Slingso Managed Outcomes
How would HABA grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with HABA.