AI Shelf Index · 2026 holiday shopping season
Fur King AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#26
Pet Supplies · AU
Shelf-share
0.6%
of AU answers
Sentiment
78%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
Fur King
0.6%
The shoppers Fur King wins
The same answers, sliced by the shopper the question implies — where Fur King ranks best.
Where Fur King wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#89
0.0%
Research
—
not surfaced
Comparison
#26
0.8%
Validation
#71
0.1%
Purchase
#26
0.7%
Where the engines differ
What AI says about Fur King
Observed from the answers themselves — not a score.
Sentiment
78% positive · no negative mentions
Price framing
framed premium
33% mid, 67% premium
“Orthopaedic & Tough Dog Bed]() $157.46 [Fur King Orthopedic Dog Bed]() $219.99 My preference: spend more on the foam quality and thickness than on fancy bolsters.”
ChatGPT
“Fur King Orthopedic Dog Bed The Lowdown:** Solid 30D memory foam design with supportive raised bolsters acting as a built-in headrest.”
Google AI Mode
“Fur King Orthopedic Dog Bed : A popular vet-recommended option featuring 30D memory foam that moulds to the dog's body to ease joint and muscle stress.”
Google AI Mode
“Fur King Orthopedic Bed — best if you want to customise comfort Fur King is worth investigating if you'd like to choose a style that suits your dog's sleeping habits and your home's cleaning needs.”
ChatGPT
Products AI names
The specific Fur King items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Fur King.
How to read this
Bar is how often that brand is recommended in the same answer as Fur King, relative to the rest.
Slingso Managed Outcomes
How would Fur King grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Fur King.