AI Shelf Index · 2026 holiday shopping season
Rover Pet Products AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#30
Pet Supplies · AU
Shelf-share
0.5%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
Rover Pet Products
0.5%
The shoppers Rover Pet Products wins
The same answers, sliced by the shopper the question implies — where Rover Pet Products ranks best.
Where Rover Pet Products wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#43
0.3%
Research
—
not surfaced
Comparison
#22
0.9%
Validation
#34
0.5%
Purchase
#107
0.0%
Where the engines differ
What AI says about Rover Pet Products
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
33% budget, 33% mid, 33% premium
“Rover Pet Products TuffMat!:** Handcrafted in NSW and independently pressure-tested for skeletal and muscular relief.”
Google AI Mode
“Rover Pet Products TuffMat!:** This is a fully sealed, heavy-duty orthopedic mat that absorbs and relieves pressure from joints.”
Google AI Mode
“by Rover Pet Products _The Vibe:_ Heavy-duty, waterproof, and no-nonsense.”
Google AI Mode
“by Rover Pet Products : Handcrafted in the Hunter Valley, NSW, this is a heavy-duty, fully sealed waterproof orthopaedic mat rather than a soft bolster lounge.”
Google AI Mode
Products AI names
The specific Rover Pet Products items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Rover Pet Products.
How to read this
Bar is how often that brand is recommended in the same answer as Rover Pet Products, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Rover Pet Products.