AI Shelf Index · 2026 holiday shopping season
FirstMate AI shopping shelf share
🐾 Pet Supplies · 🇨🇦 CA · updated 12 Oct 2026
Standing
#11
Pet Supplies · CA
Shelf-share
2.9%
of CA answers
Sentiment
89%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
9.1%
Open Farm
6.1%
Nutrience
5.3%
Royal Canin
5.2%
Litter-Robot
4.1%
Hill's
3.5%
FirstMate
2.9%
The shoppers FirstMate wins
The same answers, sliced by the shopper the question implies — where FirstMate ranks best.
Where FirstMate wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#11
2.5%
Research
#23
0.8%
Comparison
#11
3.4%
Validation
#13
2.1%
Purchase
#9
2.3%
Where the engines differ
What AI says about FirstMate
Observed from the answers themselves — not a score.
Sentiment
89% positive · no negative mentions
Price framing
framed mid
21% budget, 71% mid, 7% premium
“FirstMate (British Columbia):** Renowned for single-source proteins (like Pacific Ocean Fish) and limited-ingredient formulas that are famously gentle on sensitive senior stomachs and easily soaked into a soft mash.”
Google AI Mode
“(Canadian Naturals) - FirstMate Senior/Weight Control — a particularly interesting option if your dog has gained weight as activity declines.”
ChatGPT
“FirstMate says its foods are made in its own BC facilities.”
ChatGPT
“(FirstMate Pet Foods) - **Go!”
ChatGPT
Products AI names
The specific FirstMate items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as FirstMate.
How to read this
Bar is how often that brand is recommended in the same answer as FirstMate, relative to the rest.
Slingso Managed Outcomes
How would FirstMate grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with FirstMate.