Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

Believe Supplements AI shopping shelf share

💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026

Standing

#22

Supplements · CA

#40 #22

Shelf-share

0.6%

of CA answers

0.0% 0.6%

Sentiment

67%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

Canadian Protein

9.1%

Jamieson

7.5%

Allmax Nutrition

4.2%

Webber Naturals

3.6%

Organika

3.5%

CanPrev

3.1%

⋯

22 Believe Supplements

0.6%

The shoppers Believe Supplements wins

The same answers, sliced by the shopper the question implies — where Believe Supplements ranks best.

The Gym Starter

#16

The Wellness Optimizer

#20

The New Shopper

#40

Where Believe Supplements wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#38

0.4%

Research

—

not surfaced

Comparison

#16

1.4%

Validation

#21

1.2%

Purchase

#64

0.0%

Where the engines differ

ChatGPT

0.0%

Google AI Mode

1.2%

What AI says about Believe Supplements

Observed from the answers themselves — not a score.

Sentiment

67% positive · no negative mentions

Price framing

framed mid

33% budget, 33% mid, 33% premium

“Reddit · r/BuyCanadian Believe Supplements** – A rising homegrown favorite in the Canadian gym community known for robust pre-workouts and targeted fitness formulas.”
Google AI Mode

“Bulldog Nutrition +1 Believe Supplements (Believe Isolate):** Gaining massive traction in the Canadian fitness community.”
Google AI Mode

“Believe Supplements +2 2\.”
Google AI Mode

“Canadian options: * Believe Supplements Superfoods + Greens — Canadian-market option.”
ChatGPT

Products AI names

The specific Believe Supplements items the engines put in front of CA shoppers.

Superfoods + Greens 0.3%
Believe Isolate 0.2%
Protein Powder 0.0%
Transparent Isolate 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Believe Supplements.

MuscleTech

How to read this

Bar is how often that brand is recommended in the same answer as Believe Supplements, relative to the rest.

Slingso Managed Outcomes

How would Believe Supplements grow its revenue from the AI Shopping Channel?

Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →

Prefer email? Send a note.

Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Believe Supplements.