AI Shelf Index · 2026 holiday shopping season
Dr Vegan AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#62
Supplements · UK
Shelf-share
0.1%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
The shoppers Dr Vegan wins
The same answers, sliced by the shopper the question implies — where Dr Vegan ranks best.
Where Dr Vegan wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#46
0.1%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#26
0.4%
Purchase
—
not surfaced
Where the engines differ
What AI says about Dr Vegan
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“Dr Vegan Women’s ProMulti:** Gaining traction in UK wellness spaces for being plant-based, transparently dosed, and free from unnecessary fillers or synthetic binders.”
Google AI Mode
“Dr Vegan Women's ProMulti Plant-Based Lifestyle 100% vegan formula specifically designed to support female energy, immunity, and hormonal balance.”
Google AI Mode
Products AI names
The specific Dr Vegan items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Dr Vegan.
How to read this
Bar is how often that brand is recommended in the same answer as Dr Vegan, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Dr Vegan.