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AI Shelf Index · 2026 holiday shopping season

VitaBright AI shopping shelf share

💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026

Standing

#82

Supplements · UK

#18 outside top 40

Shelf-share

0.0%

of UK answers

0.6% 0.0%

Sentiment

50%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

Myprotein

17.3%

Bulk

11.5%

Vitabiotics

6.6%

The Protein Works

2.8%

Huel

2.3%

Optimum Nutrition

2.0%

⋯

82 VitaBright

0.0%

The shoppers VitaBright wins

The same answers, sliced by the shopper the question implies — where VitaBright ranks best.

The Healthy Ager

#13

The Wellness Optimizer

#51

The New Shopper

#66

Where VitaBright wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#13

1.0%

Research

—

not surfaced

Comparison

#25

0.7%

Validation

—

not surfaced

Purchase

#53

0.1%

Where the engines differ

ChatGPT

0.7%

Google AI Mode

0.0%

What AI says about VitaBright

Observed from the answers themselves — not a score.

Sentiment

50% positive · no negative mentions

Price framing

framed mid

33% budget, 33% mid, 33% premium

“[Vitabright Magnesium Glycinate]() £15.99 [Wellthy By Boots Magnesium Glycinate]() £11.20 [VITA LONDON Magnesium Glycinate]() £6.29 **3.”
ChatGPT

“VitaBright Bovine Collagen Powder:** another option if you want a relatively simple powder.”
ChatGPT

“VitaBright Multivitamin & Minerals Budget Value Provides an affordable 100% Nutrient Reference Value (NRV) of foundational vitamins like B, C, and D.”
Google AI Mode

Products AI names

The specific VitaBright items the engines put in front of UK shoppers.

Magnesium Glycinate 0.2%
Magnesium Glycinate 1500mg 0.1%
Bovine Collagen Powder 0.0%
Multivitamin & Minerals 0.0%

Shelved alongside

Brands the engines recommend in the same answers as VitaBright.

VITA LONDON

Hunter & Gather

How to read this

Bar is how often that brand is recommended in the same answer as VitaBright, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with VitaBright.