AI Shelf Index · 2026 holiday shopping season
Inessa AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#58
Supplements · UK
Shelf-share
0.1%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
Inessa
0.1%
The shoppers Inessa wins
The same answers, sliced by the shopper the question implies — where Inessa ranks best.
Where Inessa wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#40
0.2%
Research
—
not surfaced
Comparison
#30
0.5%
Validation
#36
0.1%
Purchase
—
not surfaced
Where the engines differ
What AI says about Inessa
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
25% mid, 75% premium
“British GQ +1 Inessa Advanced Daily Multivitamin Type & Dosage: Once-daily tablet.”
Google AI Mode
“Inessa Advanced Multivitamin:** Often recommended by users looking for a higher-end, practitioner-formulated option with superior bio-available nutrient forms rather than cheap synthetic compounds.”
Google AI Mode
“Best Premium / Bioavailable Option: Inessa Advanced Multivitamin Price:** ~£29.99 for 60 capsules (approx.”
Google AI Mode
Products AI names
The specific Inessa items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Inessa.
How to read this
Bar is how often that brand is recommended in the same answer as Inessa, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Inessa.