AI Shelf Index · 2026 holiday shopping season
Centrum AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#8
Supplements · UK
Shelf-share
1.7%
of UK answers
Sentiment
92%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
Centrum
1.7%
The shoppers Centrum wins
The same answers, sliced by the shopper the question implies — where Centrum ranks best.
Where Centrum wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#5
1.6%
Comparison
#9
2.5%
Validation
#6
2.7%
Purchase
—
not surfaced
Where the engines differ
What AI says about Centrum
Observed from the answers themselves — not a score.
Sentiment
92% positive · no negative mentions
Price framing
framed budget
67% budget, 33% mid
“Redditors frequently mention supermarket/Boots own-brand products, Centrum, and Vitabiotics, while others argue that a multivitamin isn't necessary if your diet is good.”
ChatGPT
“[Centrum Advance Tablets]() £11.69 - Best budget approach: Boots/Supermarket own-brand A–Z.”
ChatGPT
“Good Food Centrum Advance Men Type & Dosage: Once-daily tablet.”
Google AI Mode
“🥈 Centrum Men — best straightforward option Centrum Men has a relatively sensible formulation: 10 µg vitamin D, 80 mg vitamin C, 5 mg zinc, 120 mg magnesium, 30 µg selenium and 3.8 mg iron, among other nutrients.”
ChatGPT
Products AI names
The specific Centrum items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Centrum.
How to read this
Bar is how often that brand is recommended in the same answer as Centrum, relative to the rest.
Centrum on other shelves
Slingso Managed Outcomes
How would Centrum grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Centrum.