AI Shelf Index · 2026 holiday shopping season
Demeyere AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#35
Kitchen · UK
Shelf-share
0.2%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
Demeyere
0.2%
The shoppers Demeyere wins
The same answers, sliced by the shopper the question implies — where Demeyere ranks best.
Where Demeyere wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#38
0.1%
Research
#24
0.6%
Comparison
#20
1.0%
Validation
—
not surfaced
Purchase
#31
0.3%
Where the engines differ
What AI says about Demeyere
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
25% mid, 75% premium
“My overall direction for you: Demeyere/Le Creuset uncoated stainless as the core + one ceramic pan + cast iron, rather than an all-ceramic “non-toxic” set.”
ChatGPT
“Clad Stainless Steel or Cast Iron / Carbon Steel (True \"Buy for Life\") The Tech:** Multi-clad stainless steel (like All-Clad, Demeyere, or ProCook in the UK) or seasoned carbon steel.”
Google AI Mode
“18/10 Stainless Steel (e.g., ProCook, Demeyere, or All-Clad) : Completely non-toxic, metal-utensil safe, dishwasher safe, and handles high-heat searing brilliantly without breaking down coatings.”
Google AI Mode
“If you want pans that genuinely last decades and require zero chemical worry, pivot to these materials: Stainless Steel ( Clad / Tri-Ply ) : Brands like All-Clad (US) or Demeyere and Samuel Groves (UK-made) offer mult...”
Google AI Mode
Products AI names
The specific Demeyere items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Demeyere.
How to read this
Bar is how often that brand is recommended in the same answer as Demeyere, relative to the rest.
Demeyere on other shelves
Slingso Managed Outcomes
How would Demeyere grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Demeyere.