AI Shelf Index · 2026 holiday shopping season
Lodge AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#30
Kitchen · UK
Shelf-share
0.4%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
Lodge
0.4%
The shoppers Lodge wins
The same answers, sliced by the shopper the question implies — where Lodge ranks best.
Where Lodge wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#29
0.5%
Research
#41
0.1%
Comparison
#47
0.1%
Validation
#43
0.1%
Purchase
#17
0.9%
Where the engines differ
What AI says about Lodge
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
29% budget, 71% mid
“A Smithey or Lodge cast iron skillet, or a de Buyer carbon steel pan, will outlive all of us.”
Google AI Mode
“Raw Cast Iron or Carbon Steel (The Nonstick Alternative): Brands like Lodge or De Buyer mineral B pans.”
Google AI Mode
“Bare Cast Iron or Enameled Cast Iron: Le Creuset or Lodge** .”
Google AI Mode
“(The Guardian) - Lodge cast iron skillet — cheaper, extremely durable.”
ChatGPT
Products AI names
The specific Lodge items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Lodge.
How to read this
Bar is how often that brand is recommended in the same answer as Lodge, relative to the rest.
Lodge on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Lodge.