AI Shelf Index · 2026 holiday shopping season
Demeyere AI shopping shelf share
🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026
Standing
#69
Kitchen · AU
Shelf-share
0.1%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Breville
18.7%
Ninja
18.3%
Philips
8.7%
Anko
5.1%
De'Longhi
3.7%
Weber
3.5%
Demeyere
0.1%
The shoppers Demeyere wins
The same answers, sliced by the shopper the question implies — where Demeyere ranks best.
Where Demeyere wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#44
0.1%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#24
0.9%
Where the engines differ
What AI says about Demeyere
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“[Demeyere Atlantis Stockpot with Lid]() This is where premium stainless makes sense: soups, pasta, boiling potatoes, stocks, curries and family-sized meals.”
ChatGPT
“It isn't inherently "slippy," but high-quality multi-clad stainless steel (like _All-Clad_ or _Demeyere_ ) lasts forever.”
Google AI Mode
Products AI names
The specific Demeyere items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Demeyere.
How to read this
Bar is how often that brand is recommended in the same answer as Demeyere, relative to the rest.
Demeyere on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Demeyere.