AI Shelf Index · 2026 holiday shopping season
Darche AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#41
Fitness & Outdoor · AU
Shelf-share
0.5%
of AU answers
Sentiment
93%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
The shoppers Darche wins
The same answers, sliced by the shopper the question implies — where Darche ranks best.
Where Darche wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#107
0.0%
Research
#62
0.1%
Comparison
#35
0.8%
Validation
#35
0.7%
Purchase
#102
0.0%
Where the engines differ
What AI says about Darche
Observed from the answers themselves — not a score.
Sentiment
93% positive · no negative mentions
Price framing
framed mid
33% budget, 50% mid, 17% premium
“Darche Go Go — a good middle ground between a conventional camping chair and something more substantial.”
ChatGPT
“Darche or Coleman Instant Up series:** The Coleman Gold 10-Person Instant Up has a legendary reputation in Australia for being put up by one person in under three minutes, saving you from a mid-setup family argument.”
Google AI Mode
“Supportive Camping Chair (Darche / OZtrail Lumbar Chairs):** Standard sling chairs sag and aggravate knee and lower back pain.”
Google AI Mode
“Darche Kozi 6P Tent $400–$600 sale target Budget to mid-range comparison target; confirm current model and price Worth comparing if you want a roomy, quick-pitch tent from an Australian outdoor brand.”
ChatGPT
Products AI names
The specific Darche items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Darche.
How to read this
Bar is how often that brand is recommended in the same answer as Darche, relative to the rest.
Slingso Managed Outcomes
How would Darche grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Darche.