AI Shelf Index · 2026 holiday shopping season
Coleman AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#6
Fitness & Outdoor · AU
Shelf-share
3.5%
of AU answers
Sentiment
95%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
The shoppers Coleman wins
The same answers, sliced by the shopper the question implies — where Coleman ranks best.
Where Coleman wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#105
0.0%
Research
#45
0.3%
Comparison
#2
7.7%
Validation
#5
3.3%
Purchase
#3
6.2%
Where the engines differ
What AI says about Coleman
Observed from the answers themselves — not a score.
Sentiment
95% positive · no negative mentions
Price framing
framed mid
38% budget, 42% mid, 21% premium
“: _Kampa Dometic or Coleman Broadband/Big Boy series_ : Known for a sturdy steel frame and upright ergonomic angles that support your lumbar region.”
Google AI Mode
“Coleman's Instant Up Gold range uses a hub frame that goes up in about two minutes, while the Gold Evo has a 3,000mm waterhead rating, heavy-duty ripstop fabric, welded/inverted seams and substantial ventilation.”
ChatGPT
“☀️ Best for Australian summer: Coleman Instant Up Silver Dark Room 6P If your camping is mostly summer holidays, coastal sites and holiday parks, Dark Room is genuinely useful rather than just a gimmick.”
ChatGPT
“(Coleman AU) The 6P version is currently around $529 in the shopping results.”
ChatGPT
Products AI names
The specific Coleman items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Coleman.
How to read this
Bar is how often that brand is recommended in the same answer as Coleman, relative to the rest.
Slingso Managed Outcomes
How would Coleman grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Coleman.