AI Shelf Index · 2026 holiday shopping season
Dometic AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#8
Fitness & Outdoor · AU
Shelf-share
2.2%
of AU answers
Sentiment
97%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
Dometic
2.2%
The shoppers Dometic wins
The same answers, sliced by the shopper the question implies — where Dometic ranks best.
Where Dometic wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#69
0.2%
Research
#2
5.4%
Comparison
#3
6.0%
Validation
#22
1.1%
Purchase
#97
0.0%
Where the engines differ
What AI says about Dometic
Observed from the answers themselves — not a score.
Sentiment
97% positive · no negative mentions
Price framing
framed mid
10% budget, 48% mid, 41% premium
“If you are upgrading a built-in van fridge, look at the Bushman DC-X series or Dometic RUC/RCD line .”
Google AI Mode
“* : _OZtrail Siesta Deluxe_ or _Dometic Go Compact Camp Chair_ : High-back, heavily padded support with firm tension in the seat so you aren't "swallowed" by the chair, making it easy to stand up with stiff joints.”
Google AI Mode
“: _Kampa Dometic or Coleman Broadband/Big Boy series_ : Known for a sturdy steel frame and upright ergonomic angles that support your lumbar region.”
Google AI Mode
“Top Esky Contenders for Australian Family Camping Dometic Cool-Ice (e.g., CI 55 or CI 70) The Vibe: The no-nonsense workhorse.”
Google AI Mode
Products AI names
The specific Dometic items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Dometic.
How to read this
Bar is how often that brand is recommended in the same answer as Dometic, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Dometic.