AI Shelf Index · 2026 holiday shopping season
OZtrail AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#7
Fitness & Outdoor · AU
Shelf-share
3.0%
of AU answers
Sentiment
97%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
OZtrail
3.0%
The shoppers OZtrail wins
The same answers, sliced by the shopper the question implies — where OZtrail ranks best.
Where OZtrail wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#29
1.0%
Research
#61
0.1%
Comparison
#11
2.4%
Validation
#4
5.0%
Purchase
#5
4.1%
Where the engines differ
What AI says about OZtrail
Observed from the answers themselves — not a score.
Sentiment
97% positive · no negative mentions
Price framing
framed mid
33% budget, 67% mid
“Oztrail Lumbar Arm Chair** : Features integrated adjustable lumbar support straps that physically push into your lower back to maintain posture.”
Google AI Mode
“* : _OZtrail Siesta Deluxe_ or _Dometic Go Compact Camp Chair_ : High-back, heavily padded support with firm tension in the seat so you aren't "swallowed" by the chair, making it easy to stand up with stiff joints.”
Google AI Mode
“Current examples range from the [OZtrail Fast Frame Cabin Tent]() at about $525 to the [BlackWolf Turbo BLK Lite Cabin 450]() at about $1,600.”
ChatGPT
“Sales Strategy:** Often sees aggressive retail discounting (sometimes 40% off RRP) online through OZtrail stockists.”
Google AI Mode
Products AI names
The specific OZtrail items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as OZtrail.
How to read this
Bar is how often that brand is recommended in the same answer as OZtrail, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with OZtrail.