AI Shelf Index · 2026 holiday shopping season
Engel AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#15
Fitness & Outdoor · AU
Shelf-share
1.2%
of AU answers
Sentiment
88%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
Engel
1.2%
The shoppers Engel wins
The same answers, sliced by the shopper the question implies — where Engel ranks best.
Where Engel wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#92
0.1%
Research
#14
1.6%
Comparison
#14
2.3%
Validation
#25
1.0%
Purchase
#65
0.2%
Where the engines differ
What AI says about Engel
Observed from the answers themselves — not a score.
Sentiment
88% positive · no negative mentions
Price framing
framed premium
18% mid, 82% premium
“Engel 55L: very robust; Engel claims up to 10 days' ice retention under test conditions.”
ChatGPT
“(Engel Australia) - YETI Tundra 45: excellent insulation, but expensive; YETI itself cautions that real-world ice life varies considerably.”
ChatGPT
“Engel MT-V60J — the established touring option** Engel remains a major Australian touring-fridge name, and the 60L MT-V60J is available at around $2,000 currently.”
ChatGPT
“It's expensive compared with some newer competitors, but the appeal is the long history of Engel portable fridges in Australian touring.”
ChatGPT
Products AI names
The specific Engel items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Engel.
How to read this
Bar is how often that brand is recommended in the same answer as Engel, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Engel.