AI Shelf Index · 2026 holiday shopping season

Creapure AI shopping shelf share

💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026

Standing

#35

Supplements · AU

#28 #35

Shelf-share

0.4%

of AU answers

0.0% 0.4%

Sentiment

80%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

1 Bulk Nutrients
17.7%
2 Swisse
9.2%
3 Blackmores
7.6%
4 Nutra Organics
5.6%
5 Musashi
3.3%
6 True Protein
2.7%
⋯
35 Creapure
0.4%

The shoppers Creapure wins

The same answers, sliced by the shopper the question implies — where Creapure ranks best.

Where Creapure wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#46

0.3%

Research

#19

0.8%

Comparison

—

not surfaced

Validation

—

not surfaced

Purchase

#16

1.6%

Where the engines differ

ChatGPT
0.8%
Google AI Mode
0.3%

What AI says about Creapure

Observed from the answers themselves — not a score.

Sentiment

80% positive · no negative mentions

Price framing

framed mid

50% mid, 50% premium

“Premium purity option: look for Creapure® creatine monohydrate * Creapure is a branded form of creatine monohydrate known for purity standards.”

ChatGPT

“A Creapure monohydrate product — best premium choice 3.”

ChatGPT

“_Tip_ : Look for plain micronised creatine monohydrate (Creapure is a reliable standard); skip expensive "women-specific" marketing blends that under-dose the active ingredient.”

Google AI Mode

Products AI names

The specific Creapure items the engines put in front of AU shoppers.

  • Creatine Monohydrate Raspberry Rush 300g 0.2%
  • Creatine Monohydrate 0.1%
  • Creatine Monohydrate Raspberry Rush 300g 60 Serves 0.1%
  • Creatine 300g 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Creapure.

How to read this

Bar is how often that brand is recommended in the same answer as Creapure, relative to the rest.

Slingso Managed Outcomes

How would Creapure grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Creapure.